Overview: Celebrations on Park is a newly renovated event venue in Binghamton, New York. Their current website is only a simple landing page with basic information to convey only very necessary information. In this redesign the focus was to design something sophisticated and timeless that communicated a large amount of information.
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Website Design
This new website design is much more expansive, featuring event menus, blogs, a gallery, and more. This website also has a dedicated style guide that is to be utilized across all marketing efforts. The typography used in the new website is a departure from their previous fonts. The body copy is a serif font, which is considered to present a timeless and established image. Serif fonts are also used when conveying large blocks of information, which is the case for this website and the amount of information they’re trying to convey to potential clients.
The color scheme is not only classic but also inviting, encouraging interaction and a sense of comfort for those exploring the website. Maintaining a level of sophistication while also being inviting and information was the main goal in designing their new website.
Mobile-First Design
The best practice for UI is to design websites prioritizing smaller screens. Mobile design is also the hardest. Designing for smaller screens and incorporating the most essential features makes expanding the design for other devices much easier. Doing so ensures the design is focused around the UX of the website.
This was important for the design of the Celebrations on Park because there is a large amount of information being used on a site. Figuring out a solution to do so in a small space served as a necessary challenge.
Walkthrough
This website walkthrough shows the functionality of the website as well as some of it’s features and interactions.