I am a graphic designer based in Syracuse, New York.

With over three years of professional experience as a graphic designer in an advertising agency setting creating visually engaging logos and visual identity, brand collateral, and other materials for print and digital use. I have successfully designed websites for a variety of clients, resulting in an increase of website traffic and improved user experience.

I hold a degree in Graphic Design and Digital Media with a minor in Public Relations and Advertising, providing me with a strong foundation in both theoretical and practical aspects of design. Coupled with my minor in Public Relations and Advertising prepared me for blending creativity and marketing and helping brands have a strong visual language that not only looks good, but stands out compared to others.

Experience

TOTAL Advertising, Inc.

Creative Team Leader & Project Manager
(June 2022-Present)
Graphic Designer
(June 2021-Present)

  • Created engaging designs for various marketing materials, including brochures, flyers, business cards, and social media graphics

  • Designed logos that accurately represented the client’s brand identity and conveyed its values as well as complete brand guidelines

  • Maintained a consistent brand image across all marketing materials, ensuring brand recognition and customer loyalty

  • Collaborated with clients to understand their design requirements and translate them into creative concepts

  • Redesigned client websites resulting in an increase in organic traffic and improved user experience

  • Executed design projects from concept to completion, ensuring adherence to brand guidelines and project deadlines

  • Utilized Adobe After Effects to create video animations and commercials for television and streaming platforms as well as digital marketing campaigns

  • Collaborated with cross-functional teams including marketing, copy writing, social media strategy, and web development to ensure cohesive visual branding across all platforms

  • Managed digital marketing and e-mail marketing campaigns using Hubspot and Adroll platforms 

  • Collaborated with social media marketing team on creating impactful social media visuals resulting in an increase in follower engagement and loyalty

  • Managed multiple projects simultaneously while maintaining
    a high level of attention to detail and meeting tight deadlines

  • Two years of team and project management where tasks were delegated based on priority and productivity

Experience

One Call Junk Haul Graphic Design Intern
(December 2019-June 2020)

  • Developed collateral such as print, marketing, and packaging materials to support branding strategies.

  • Created and prepared images for use in social media, e-mail, and digital campaigns.

Syanpse Partners Marketing Intern
(June 2019-August 2019)

  • Sorted and classified existing marketing materials according to content, purpose, and use in alphabetical or numerical order.

  • Created and maintained a new electronic filing system and transferred paper files into a new system for easier access and implentation.

Freelance Design
(September 2019-Present)

  • Logo and brand identity for small local clients including a mechanical engineer, a physical trainer, a local high school athletic club, florist, and more.

Skills

  • Graphic Design

  • Adobe Creative Suite

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe After Effects

  • Figma

  • Hubspot and Adroll Platforms

  • Website and UX/ UI Design

  • Wordpress CMS

  • Shopify and Wix Builders

  • E-mail Marketing

  • Digital Marketing

  • Production Design

  • Team Management

  • Client Management

  • Project Management

Education

The State University of New York at Cortland

  • Bachelor of Arts: Graphic Design and Digital Media

  • Minor in Public Relations and Advertising

  • Deans List 2017-2021

  • Presidents List 2020

  • Graduated June 2021 Magna Cum Laude