Overview: North East Specialty Gutter Supply is a specialty gutter supply service. Keeping with the client’s sister company and incorporating that color scheme. I designed a logo that incorporates a compass and a gutter, a nod to their company name and services. I found harmony between two very different objects and shapes.
After their logo design I then built out a landing page that fully summarized their services and capabilities, helping them bring awareness to the new company and brand.
Tools: Figma, Adobe Express, Adobe Illustrator, Adobe InDesign,
Adobe Photoshop, Wordpress
Logo and Brand Collateral
The color scheme for North East Specialty Gutter Supply was already predetermined by their sister company. Aside from that the logo concept was open for interpretation. My idea was to make an attempt at incorporating both a compass, pointing north east, and a gutter. I also wanted to design something more unique than logos typically used for a gutter or roofing company.
Website Design
This website only required enough information for one landing page as they’re targeting a very specific sector and set of individuals. The target audience of this website are commercial or residential owners who are seeking specialty gutters, such as copper gutters.
The website is designed to be very straightforward and informational with a basic contact form. This site also links to their sister company, which provides services for those looking for a more basic gutter service.
Vehicle Wrap Design
This company has a variety of commercial vehicles they use on job sites. Their dual purpose is that they’re advertising the company. Since these vehicles are seen throughout the community, making them attractive as well as eye-catching is important to gaining clients organically.