Overview: JF Real Estate is multi-faceted real estate brokerage company based in Syracuse, New York. After making an old website work for years they decided it was time for a fresh face upon the workforce returning to downtown Syracuse post COVID pandemic.
Their website now offers a much better user experience and fully communicates all the services JF Real Estate has to offer in a sophisticated and organized manner.
Tools: Adobe Photoshop, Adobe XD, Adobe Illustrator, Wordpress
Website Design
Their previous website was outdated and did not integrate LoopNet, a platform that connects buyers and sellers with commercial property listings.
Their website design also includes a drone video footage overview of Syracuse which has been optimized for the web, ensuring there is no negative effect on website speed. Basic animations and interactions on the website also encourage user engagement and add visual interest.
The new site features strict branding guidelines to make them immediately recognizable in the aggressive commercial real estate business on the web and any advertising.
Logo & Visual Identity
Since being founded in 1992, the business had been using the same logo until this redesign in 2022. While the redesign isn’t a complete departure for their previous logo as requested by the client, it has been updated to feel more modern and clean for the current year.
The company has slowly started to utilize the new logo on leasing materials and signage.
Walkthrough
This brief website walkthrough shows the functionality of the website and the relationship between the informational website as well as video footage, animations, and the Loopnet integration.