Overview: Celebrations on Park is a newly renovated event venue in Binghamton, New York. They wanted an identity that would embody their new venue– classy, industrial, timeless, and elegant. Since their logo and branding there have been menus designed, business collateral, signage, party favors, and more.
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Logo & Packaging Design
Being a new company there was little research to do when coming up with a logo concept for a newly renovated event center. The owners had a vision of creating an industrial but classy event center where people could book the venue to celebrate a variety of events and where they could also host public community events.
After coming up with concepts and sketching out different designs, I decided to lean into emulating an antique cast iron street sign. Cast iron street sings were often hand painted and have a timeless and classy look to them. Celebrations “On Park” refers to the street name the event center is built on hence the font and shape chosen for that park of the logo design.
As a wedding gift for any weddings held at the venue, the owners gift the newlyweds a wine bottle with a Celebrations on Park bottle label that I designed. This packaging or label design should how both the full color logo can be used as well as the solid black version of a logo.
Print Design
The team at Celebrations on Park requested a variety of print materials prior to their grand opening. This include over a dozen event menu designs, services flyers, custom folders, and more.
For specific events, I also assist them in designed different invitations, both for print and digital advertisements. Since this
is a brand new event venue it has been important to maintain consistent branding across all platforms to reinforce their new brand and develop a strong and recognizable presence.
